![]() Finally, while not every roadshow was intended for this, roadshows would sometimes act as a predecessor to modern focus groups to measure audience reception. Similar to touring theater productions, films would be presented in a city for a limited number of weeks before the physical filmstock was moved to another city. Souvenir programs containing photos from the film, photos and biographies of its cast and principal crew, and information on the film's production would be sold, occasionally along with other merchandise. Screenings would be limited to one or two a day, sold on a reserved seat basis, and admission prices were higher than those of regular screenings. ![]() There would be no short subjects accompanying the film, and rarely any promotional trailers. Films selected for roadshow treatment were typically longer than the usual motion picture, lasting anywhere from slightly more than two hours to four hours or more, counting the intermission. There would be an intermission between the two "acts" of the film, with the first act usually somewhat longer than the second. Roadshows had a number of features that distinguished them from normal releases. They were commonly used to promote major films from the 1920s–60s and build excitement. Roadshows would generally mimic a live theatre production, with an upscale atmosphere as well as somewhat higher prices than during a wide release. ( Learn how and when to remove this template message)Ī roadshow theatrical release or reserved seat engagement is the practice of opening a film in a limited number of theaters in major cities for a specific period of time before the wide release of the film. See Wikipedia's guide to writing better articles for further suggestions. Please improve the article by adding more descriptive text and removing less pertinent examples. This article may contain indiscriminate, excessive, or irrelevant examples. ![]()
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